4W Research method will help you to research about the product and help to define the targeted audience and Research Method. (Part-1)

2 min readNov 4, 2020

Answer this easy question and give a kick start for your research process.

In which circumstances
At what time
Why happens those time
Whenever the happens
How much time
If you get the answer to this easy question you must understand what is a good time to sell your product And Sell is increased. etc.

Example: You are traveling somewhere. Now your vehicle is the break you need to Pick your vehicle for repairs.

Characters: Person is waiting 🤕

Note: Where this question is depends on the Region and place.
Where circumstances happen
Your product value will depend on your Religion. Like how much requirement will be increased?
what place or position
If you get the answer to this easy question you must understand which is the best location where the audience is available.

Example: Accident happens on the road. SO location is road and region like near the street. and etc.

Characters: The person sees here and there to seeking something. 🧐

Note: Why the Requirement is happening.
the cause or reason
Some of the mistakes will get on board.
Some of the unachieved goals are there.
Why circumstances happen
If you get the answer to this easy question you must understand How the solution is coming out.

Example: I’m not servicing my Vehicle on time so an accident has happened. And didn’t remember the servicing time. etc.

Characters: Observing the circumstance 🔎

Note: Who is involved in these situations
Which person or people
Whoever will be included in these circumstances
Who is facing and who will face?
If you get the answer to this easy question you must know who is your future user.

Example: I’m a businessman. I don’t have time to service my bike.So the user is a businessman who doesn’t have more time for personal vehicles. etc.

Characters: Who is facing the problems.

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